There's always something new going on at Engdahl Richards, below are a few of our recent highlights.
Tiffany Brenny joins Engdahl Richards, Inc.
(St. Cloud, MN) Tiffany Brenny has joined Engdahl Richards, Inc. as a graphic design intern. In spring, Tiffany completed her BFA in graphic design at St. Cloud State University after earning her associate’s degree at the St. Cloud Technical College.
In her new role, she’ll provide support in all areas of design development.
When she's not wielding InDesign shortcuts, she enjoys repurposing old things, photography, and being a cosmetologist.
Engdahl Richards is a full-service marketing firm founded by veteran designers Steve Engdahl and Glenn Richards in St. Cloud, Minnesota. It offers an array of services— from brand development to logo design to labels and packaging.
Keeping Coolerado cool
When an innovative and award-winning company from Colorado approached Engdahl Richards to redesign its website, the guys at ER knew a cool opportunity when they saw one. Because besides offering the latest technology in air conditioning, the client had cool written all over its name.
Coolerado manufactures a whole new breed of air conditioner—one that uses up to 90% less energy than conventional units. Besides operating leaner, the products also run greener by forgoing the chemical refrigerants found in typical air conditioners. It's that kind of ingenuity that's earned the company a cutting-edge reputation and a long list of prestigious awards, including Popular Science's Best of What's New in Green Technology and R&D Magazine's R&D 100 Award.
With an expanding line of products—accompanied by an assortment of technical information—and subsequent customer success stories, the company turned to Engdahl Richards to create a new website format that simplified and reorganized its wealth of existing content. It also wanted a fresh face to reflect its evolving brand.
"We're really happy with the design and the feedback we've received," says Tom Teynor, Chief Marketing Officer at Coolerado. "The new look does a great job of showcasing our benefits and presenting a lot of in-depth information in a clean and simple format."
Now that's cool!
Check out Coolerado's new website.
Be a fly on the wall or jump in the soup...
Cleaning up simplyneutral
Just seven months after simplyneutral unveiled its new product branding, the company says a new look has jump-started sales and led to record third-quarter numbers.
When simplyneutral launched its line of natural cleaners in 2007, the 'green' cleaning market was still relatively new. Since then, the emergence of several national brands has made the sales space more dense. As a result, the company looked to new branding to set itself apart.
"We wanted our new look to transcend the typical 'green' positioning," said Maggie Mohs, simplyneutral co-founder. "We wanted a personality that distinguished simplyneutral as a sassy and tough brand."
Engdahl Richards VP Glenn Richards worked with the company to develop a new look that was geared toward women, but not overly feminine. Richards drew his inspiration from the iconic WWII character, Rosie the Riveter. "She embodied the essence of the new brand—strength and attitude to do a job once thought beyond the capacity of natural cleaners," said Richards.
The market response was positive and immediate.
"Glenn created the perfect balance of power and whimsy," said Mohs. "The response from customers has been incredible. It's made a huge impact in our success this year."
Wanna get your clean on, visit simplyneutral!
Judge a book by its cover?
If that's the case, Engdahl Richards is hoping ‘The Collar and the Gun’ is seen as a best seller. ER had the pleasure of working with author Dean Urdahl to design the book's cover.
The novel commemorates Father John Kaiser, the Mill Hill Missioner with roots in central Minnesota who was killed in Kenya 10 years ago. Urdahl wrote “The Collar and the Gun” as historical fiction, using dialogue. His first book, “Uprising,” had been called a “history lesson disguised as a novel,” and Father Kaiser’s story was done similarly. “The Collar and the Gun” tells the riveting story centered in Kenya through Father Kaiser’s eyes. The novel is strong on history, based on the facts of how things occurred. The very last chapter, a summary, is all true.
Get your copy signed by Urdahl in your local bookstore as he tours doing book signings.
Don't wanna leave the house, you can always buy it online here!